The video first details the early success that the organization exhibited with the first Kony video and lists the goals that it achieved during its success. The main thing they wanted to achieve was 500,000 views for the previous video for that year. They clearly achieved that and more in less than 36 hours. The whole objective of the video was to get people to find out about Kony, and begin to become aware of the disastrous effects of his campaign in the central african area, near Uganda and Sudan.
The next segment talked about the organization and its volunteers falling from cloud nine, after several of the people who watched the video, began to call it a scam and began to turn away from the issues at hand. They further attacked the filmmaker, Jason Russell. This, in turn, gave him a mental breakdown which later defamed the video as a conspiracy even further. Jason Russell, apologizes for his behavior and explained what led him to the his mental collapse.
The final segment reaffirmed that the video's subject was a real thing and needed to be dealt with. It tells viewers of a way that they are hosting to appeal to governments to address the LRA problem. If you want to participate, make your way to Washington DC on November 17, 2012 for a huge rally that will force government leaders to hear your voice.
I know this isn't under one of my usual topics but it needed to be said. Please help the Invisible Children force Joseph Kony to stop his destruction and bring him to justice.